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Web Development & SEO

Bespoke build for world’s leading supplier of life safety solutions

Home Logic looked to build upon their success as a small-to-medium sizes company and expand their service reach. The E Direct Link Web Development and SEO teams helped them achieve this goal, by channelling their extensive services via multiple web builds.

Each fell in line with the parent brand, to ensure a strong sense of recognition was achieved. Each sector site what highly converted, achieving high-ranking Google positions via the support of our in-house SEO and PPC experts. Engaging web functionality. including contemporary parallax features ensure visitors remained on site and converted well.

01. Web Design

02. Responsive design

SEO Service

Our assertive SEO campaign helped Home Logic target multiple UK locations across multiple sites in successive fashion. Key words targeted mostly specialist products, such as spray foam installation services.

We also used technical details from these specialist products to create highly content-based website pages. We also engaged visitors via new highly optimised SEO landing pages for multiple locations across the UK.

03. Keyword ranking

04. Traffic channels

05. Site Retention

Studies have shown that the cost of bringing a customer to your website is much more than that of customer retention. We measure customer retention by using the following metrics:

  • How many visitors return to your site?
  • How often do they come back?
  • What is the ratio of returning visitors to all visitors (see graphic)?
  • What pages did they visit?
  • Did they see the key content on your site?
  • What is your retained visitor conversion rate?
  • What is your retention rate?