Pay Per Click

A highly effective and measurable marketing technique

When searching Google you may have noticed ‘Sponsored’ listings at the top and to the right of the normal organic search results.  These adverts are controlled by Google AdWords and attract between 20% and 30% of all user click throughs. This represents an opportunity to tap into a market that you would not ordinarily have access too.

Setting up a Google AdWords account is relatively straight forward however setting it up correctly so that it provides the most benefit at the lowest cost is a skill that has to be learned.  Here at E Direct Link we have set-up and continue to manage a number of successful Google AdWords campaigns for clients.

We tailor campaigns to your needs and budget and would welcome your enquiry to discuss the benefits that this could provide to your business.

Proven Results

With a wide variety of companies providing ‘PPC services’ it can be hard to decide which one will truly deal with your campaign correctly and efficiently. But when it comes to us here at E Direct Link Ltd, we have a wide account of delighted clients, a collection of leading tools and of course, a very long list of tangible results. Don’t believe our guarantees? That’s fine, we will quite happily introduce you to one of our client who has received the exact service you require, hear his/her opinions and decide for yourself even.

Why our PPC campaigns are considered as exemplary

Competitive Research

At E Direct Link Ltd, we use competitive intelligence as a method to help set your brand apart in the tough competitive market. By choosing our services, we will ensure that your market shares increase and we will devise a strategy tailored to the needs of your website and market.

Keyword Research

We build a bespoke campaign tailored to your service/business. We start by creating a list of relevant keywords that we will use to trigger your ads. We research these using Google’s own research tool using real search data to determine the best results for your campaign.

Adverts

We will work with you to create engaging ad copy so that your ads have maximum potential for attracting the user’s attention. We may look at using the ‘Dynamic Keyword Insertion Tool’ which allows us to automatically insert the search term into your ad. This will reassure users of your ads relevancy and help us increase results.

We will also use ‘Ad Extensions’ to increase the physical size of your advert and therefore the visibility. We will also increase the interaction between users and your ads. This will improve the overall results of your campaign.

  • Sitelinks – We can add links to relevant page of your site underneath your advert. This will help users navigate to their desired page on your site quicker
  • Location – In some cases we may be able to place your business location into a Google search
  • Telephone – We can make sure your business line(s) are displayed under your ad copy. These numbers can be clicked and in some cases will mean an instant conversion to a call without any need for the user to view your website first
  • Review – To reassure users and add credibility to your ads, we may utilise reviews to display under your ads copy. This will show as stars and is proven to dramatically increase the click through rate of your adverts
  • Call outs (NEW) – Placing a call to action within any form of advertising helps with conversion. We utilise Google’s brand new ‘Callout’ extension to make yours stand out

Re Marketing

This is a form of advertising that lets you show ads to users who’ve previously visited your website as they browse the web. This enables us to market directly to your customers only. Our design team will create striking visual adverts to be displayed on a wide number of websites around the web. Generally this incurs a lower cost per click and a better lead rate.

Banner ads and display network

The Google Display Network lets you place a variety of different types of ads on a range of news sites, blogs and other niche sites across the Internet to reach more potential customers.

Navid D.Beni - Head Of Paid Advertising

Navid D.Beni

Head Of Paid Advertising
Ask Navid a question today

Our Paid advertising is driven by Ex Googler Navid D.Beni

Accreditations

As we develop our company and staff, we deliver higher quality service.

About Us

We have grown from humble beginnings to become a recognised international company